Week 7 – Social Relationships – High/ Low Modality image analysis

Student name : ChungYan (Charlene) Chan
Date of post: 6th September 2014 
Topic and relevant lecture week: Week 7 – Interaction and User Experience 1 – High/ Low Modality image analysis

IMAGE 1 – The fault in our stars (high modality) 

FIOSCollage

Artist : Poster design – Gravillis Inc. 
Photography – Frank Ockenfels 
Title : The Fault in our Stars 
Year of creation : 2014
Dimensions : 1013 x 1500
Collection/ Source : Online, IMP awards
Technique & Material : Photography, Computer graphic 
Genre : Movie poster 
Style : Casual, romance 
Image URL : http://impawards.com/2014/fault_in_our_stars.html

The Fault in our Stars is a newly released movie in 2014. It is a romance film of two teenagers falling in love with each other in a cancer supporting group. In the poster, they are laying on the grass relaxingly next to each other smiling and enjoying their time. However, there is a breathe supporting device around the girls head help her breathe.

Sign : signifier and signified

Grass – nature, relaxation
Breathing device – medical, sickness, surgery 
Smile – peace, comfortable 

The breathing device is a signifier telling the audience that this girl is sick and needs medical support. Regardless, they both lay on the grass symbolising they are carefree and relaxed. The smile on their face is an icon representing their happiness being together/ with each other. 

Social relationship 

This is a narrative image with transactive interaction between the two people. They are both laying on the grass facing different direction looking at each other. They show a high level of intimacy by displaying no personal space between each other indicating that they are in a romantic relationship. 

Compositional 

This image is given to be read from left to right, from the girl’s eyes to the boy’s eyes then down to her elbow and back up to her chin and her eyes. This displays an infinite loop which makes the composition interesting and lasting to look at. The camera is relatively close to the two characters giving not much space between them and the audience. It is also inviting the audience to have a very close look at their intimate relationship.   

The face between the two person also create a loop due to the boys face being upside down. Their face is positioned in the centre of the composition holding the whole picture together. 

Modality 

This is a high modality image with no filters. There might be a few modifications made on Photoshop or other editing program while designing and developing this poster. But most part of this image will be classified as a high modality. 

The high level of detail in this high modality image successfully conveys the social relationship between the two people. 

 

IMAGE 2 – diary of a wimpy kid (low modality) 

 DWKCollage

Artist : Gravillis Inc.
Title : Diary of a Wimpy Kid: Rodrick Rules  
Year of creation : 2011 
Dimensions : 1013 x 1500
Collection/ Source : Online, IMP awards
Technique & Material : Computer graphic, sketch
Genre : Movie poster 
Style : Casual, sketch
Image URL : http://impawards.com/2011/diary_of_a_wimpy_kid_rodrick_rules.html 

This is a movie poster for Diary of a Wimpy Kid: Rodrick Rules 

Sign : signifier and signified

Two boys – young male children
Tow boys – immature, very confident and proud of themselves
Boy’s shadow- reflecting their inner-selfs   
Shadow – childish
Welcome to next grade- still in school 

Social relationship 

There are two characters in this image, two young boys. They are facing their backs to each other with one showing a smile but another with a grumpy face. From this image, it seems like they are either classmates, friends or siblings. Even though they are facing their backs to each other you can see a close relationship between them. Their shoulder touching another’s head and legs placing next to each other symbolises their intimate relationship.

In the cartoon shadow behind them that reflects their physically appearance, viewers can still notice the similarities between the two characters and elements that makes them connect to each other. 

Compositional 

With both the characters looking into the camera, they are looking at the audience and having a connection with them. The angle viewing the characters are from lower angle looking up, representing their characteristics as a ‘wimpy kid’. Their dominance are shown through the use of angle. Compositional wise, thought the two characters were shot from below upwards showing their dominance, the views do not feel threatened or any kind of fear for them because they both only take up 1/4 of the overall composition with a lot of white space around them. With the white space, it makes them very non-threatening and harmless. They are just represented as kids attempting to be adults and be in control. The placement of the character and the shadow also symbolises value of the elements; with the photograph of the boys on left as ideal and the reality as ‘wimpy kids’ on the right. 

It seems like there are artificial lights hitting them from the bottom left hand corner casting a hug shadow on the wall. The shadow behind them seem like it is a reflection of their inner selfs still being a child. This is represented through a child-like drawing with simple lines, shapes to generate a complete drawing. 

Modality 

This image involved half high modality and half low modality. The high modality being the photograph that is placed in the foreground and the low modality being the almost stick figure like sketch in the background. 

 

Jewitt, Carey and Oyama, R. (2001). Visual Meaning: A Social Semiotic Approach. In Van Leeuwen, Theo and Jewitt, Carey, Handbook of visual analysis, (pp.134 – 157) [SAGE]. Retrieved

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Week 6 – Advertisement Analysis (Semiotics )

Student name : ChungYan (Charlene) Chan
Date of post: 1st September 2014 
Topic and relevant lecture week: Week 6 – Semiotics – Advertisement analysis   

 

IMAGE 1 – Coca-cola 

CokeMini_Happiness_04

Artist : unknown – Coca-cola 
Title : Happiness now served in mini size 
Year of creation : unknown
Dimensions : unknown
Collection/ Source : Online, Coca-Cola
Technique & Material : Photography, computer graphic 
Genre : Advertisement poster 
Style : Minimalistic 
Image URL : http://upthink.tv/projects/coca-cola-mini-sleek-open-happiness/ 

This advertisement is promoting the new Coca-Cola mini packaging. This poster is landscape orientation, with text located in the centre of the poster and the graphic image in the centre. The graphic image is a ladies hands holding up a can of Coca-Cola from the bottom with the hands sideways. By holding it this way it seems like she is offering someone with the Coke but she does not seem too friendly.The overall composition is very simple with a minimalistic style. 

Sign : signifier and signified

Title : Happiness now served in mini size – happiness as index meaning Coca-Cola equals happiness 
Can – portable, easy to carry 
Artificial nails  – feminine, aiming for female audience
Tanned hands – healthy, outgoing, female 
Thought bubble : 90 calories per can – light, slim, less fat, fit, for ladies 
Text fading – whisper, feminine, gentle, 
Typography serif, round- bubbly
Centred- holds everything together  

Title ‘Happiness now served in mini size’ slowly fades out; the fading effect is a signifier of a whisper or someones voice fading out. The word ‘Happiness’ indicates Coca-Cola in this context, Coca-Cola is now served in mini size. 

The artificial nails on the woman’s hands are iconic because it directly represent the hands being a female’s hand. Her tanned hand is a index of a healthy young woman holding a can of coke. The feminine hand symbolises subtlety to the targeted audience. Overall it represents this product – mini Coca-Cloa is designed for sporty, healthy, outgoing female that are trying to keep fit or lose weight but also want to enjoy the sensation of Coca-Cola. Therefore, they introduce a smaller portion for this particular group of people. 

With the hands positioned sideways representing this product is not aimed for everybody, it is only targeted for certain group. It is not as welcoming for the viewers, the sideways hand is also not attempting to have a connection with a general viewer but make like watch this happen like a third person. By the hand passing on the can upwards it is offering to somebody better than them and someone that deserves the can. 

 

IMAGE 2 – Pepsi – new pepsi mini cans 

pepsiCollage

Artist : unknow – Pepsi company 
Title : New Pepsi mini cans 
Year of creation : unknown
Dimensions : unknown
Collection/ Source : Online, Pepsi 
Technique & Material : Photography/ Computer graphic 
Genre : Advertisement poster 
Style : Surrealism 
Image URL : http://ulfablabla.free.fr/index.php?Publicite/p196 

This is an advertisement from Pepsi advertising their new mini can product. They have used a more creative way to present this idea.The focal point of this series of posters have to be the huge fingers holding the tiny ice cubes, straw and glass. Each of them are placed right in the centre of the image allowing the viewers to look at it right away and get it straight to the point. The design for the rest of the poster is very simple and minimalistic, with only a catch line at the bottom right corner. The viewers would first look at the centre then move on to the bottom right corner. The plain background helps them focus on the graph image on the page. A gradient is also added to the background for a three dimensional effect and texture to the poster. 

To analyse this image with Semiotics theory, first have to identify the signs. 

Sign : signifier and signified

Ice –  cool, cold, freeze, fridge 
Straw – drink, thirst, suck, beverage 
Glass of coke (drink) – drink, thirst 
Finger/ Finger nails – small, fragile, protective, neat, tidy,minimal space 
Finger – young male, energetic, small but powerful
Finger holding … – light, easy, accessible, friendly
Using only two fingers – fragile, tiny
Blue background – pepsi 
“new Pepsi mini can” – experience, explore, light, easy, tiny, young, portable, convenient 

Pepsi used contrast as a method to illustrate the new mini pepsi coke. Finger nails can be seen as something that is small, making a glass of pepsi that is even smaller than the finger nails indicates that it is very small. This over exaggerated contrast bring some fun aspects into the new pepsi mini can poster design.  

In the first image, the little ice cubes are icons signifying coldness, freezer and temperature. The tiny straw in the middle is iconic and represents the action of sucking and drinking a beverage. It is a connection between the drink and the mouth. The glass in the last image signifies the feeling of thirst and drink. Only use two fingers to carry something so tiny indicates the action to be too easy. From the shape and the skin of the finger, we are able to identify it as a young male’s finger. Young males symbolises power, wisdom and energetic. This says the target audience for this advertisement are for young people that likes to travel everywhere, this light mini pepsi packaging is most suitable for them to do so. 

Using blue as the background for the poster is also a sign of symbolising the brand Pepsi. 

The catch line is a indicator of a new experience and explore this light, easy, tiny pepsi. 

They work together developing a meaning:

To explore a new experience by simply trying pepsi’s new cold mini can for young people, it is portable and very convenient, it is too easy! 

Compare and Contrast 

Both advertisements above are advertising their new mini can packaging. Both companies have used very similar design style to illustrate their new product. Personally, I enjoy looking at the Pepsi advertisement more and for longer. There are things in there that would make me think and find interesting, whereas, Coca Cola just making an announcement. Different to Pepsi, Coca-cola has used a females hands to hold the new can design, on pepsi’s poster we can tell it is probably a males finger but it appears to be more mutual instead of focusing on only one gender. Another difference between the two is also how the hand is gestured while holding up the can. Coca-Cola holds it up from the bottom with the hands side ways seems like it is only on for display. Pepsi holding it up from the side. Personally agree that Pepsi’s advertisement is more approachable because the viewers are in the same level as the poster. 

 

 

Jewitt, Carey and Oyama, R. (2001). Visual Meaning: A Social Semiotic Approach. In Van Leeuwen, Theo and Jewitt, Carey, Handbook of visual analysis, (pp.134 – 157) [SAGE]. Retrieved from http://srmo.sagepub.com.ezp01.library.qut.edu.au/view/the-handbook-of-visual-analysis/n1.xml

Week 5 – Selfie Analysis

Student name : ChungYan (Charlene) Chan
Date of post: 24th August 2014 
Topic and relevant lecture week: Week 5 – Compositional Interpretation – Selfie analysis   

IMAGE 1 – Anna Akana

anna copy

Artist : Anna Akana
Title : Day 1 of Miss Earth
Year of creation : 2014 
Dimensions : 960 x 960 
Collection/ Source : Online, Facebook 
Technique & Material : Photography 
Genre : Selfie – Self Portrait 
Style : Dramatic, casual 
Image URL : https://www.facebook.com/AnnaAkana/photos/pb.345242775522258.-2207520000.1410024477./752966371416561/?type=3&theater 

Anna Akana is a famous YouTuber. This selfie of her was uploaded onto her Facebook fan page. This seflie was taken through a reflection of a mirror in the bathroom. She is standing in front of the mirror holding her camera against the camera and she was positioned in the centre of the composition. This image is a squared image and she takes up around 1/3 of the frame. When viewing the image the first thing we see is her face and hair. We can see her she is dressed up dramatically and this selfie is to display her make up, wig and her outfit. 

Even the first thing we see in this photo is her face, Anna is not looking directly into the lens but into her phone, which makes the viewers not to focus on her face and eyes but also the rest of the photo.  

In this image, we see a very strong use of colour. The dominant colour of this photo is a vibrant, saturated emerald green on her hair. To compliment the colour on her hair, she also wore a lighter green dress, this shade of colour doesn’t take away the focus  but compliments it very well. In contrast, the background of the bathroom is a dark shade of brown. This darker shade brings out the brightness of this bright green colour. While the background of the image is dark, at the very front foreground the mobile camera is white which balance and even out the value of the image. 

There are two types of light in this image, a soft spotlight and a backlight. Back lighting is located ceiling of the bathroom, it makes the wall very shiny and matches with her whole outfit and make up and emphasises the sparkles on her dress and face. The second light is the soft spotlight coming from the front of the mirror. This light provides the major lighting of the image. The colour of the light is creamy and gentle. Her clothing and the background wall are both reflective materials; therefore makes the image very bright and attractive. 

Also this selfie was posed and purposely taken, it was not planned and fully well designed. The background compliments the figure but the two large poles are also very distracting. From a distance it almost makes it look like a portrait photo but cropping the two sides of the image off. At the bottom left hand corner, there is a magazine/ newspaper just on the bench top which is also quite distracting to the overall composition. 

After viewing this image, it brings a happy, exciting and energetic feeling to the viewer. The colour green refreshes the mind and attracts us to look at her for longer. Its freshness also brings energy to us. The costume also suggest creativity, imaginative, unique and special.

IMAGE 2 – Oscars Selfie

selfieCollage

Artist : Bradley Cooper [uploaded by Ellen DeGeneres] 
Title : “The Oscars Selfies” (not official) 
Year of creation : 2014 
Dimensions : 599 x 337
Collection/ Source : Online, Twitter, Ellen DeGeneres
Technique & Material : Selfie, Self portrait – Photography
Genre : Selfie, Self portrait 
Style : Casual 
Image URL : https://twitter.com/TheEllenShow/status/440322224407314432

This selfie was taken by Bradley Cooper at the Oscar. I am not sure how it happened exactly but from the picture, it seems like he was trying to take a selfie with a couple of people and lots of other people try to crowd around and get into the picture. 

The picture is mostly in black and white tone from the clothing; however, Jennifer Lawrence’s red dress in the corner pops out and catches the attention. As this selfie was not professionally planned and directed, the colours are not balancing and the bright red on the left corner leaves the image heavier on the left side. Because there is a large area of solid black in the opposite corner it balances the image back a little better. 

It seems like there is only one strong artificial light source coming from the top left corner of the picture. This can be seen by the shadow casted on Ellen’s neck and her left shoulder. The shadow has a relatively sharp edge; therefore, the lighting must be strong light directing hitting the top of her head. 

The selfie is very casual, messy and sudden as it was taken unexpectedly. People in the background are blurred as they were not ready at all for the photo and not everyone could get their whole self into the frame. A crowed of people all being so close up to the camera with most of them looking into the lens increases the level of connection and intimacy. The camera was positioned at a lower angle shoot up, this way they could capture more people that are standing at the very back of the photo. Shooting from the lower angle upwards is not a usual selfie angle, it was shot this way because the aim of this selfie was just for fun instead of perfecting the features of the figures. 

This selfie delivers a smile on peoples face while all the celebrities you see beautifully on tv or in movies are all crowed up just for a selfie. They are just doing something that we do everyday, giving the viewers some connections between the celebrities and themselves. 

Week 3 – Moving image sequence analysis

Student name : ChungYan (Charlene) Chan
Date of post: 13th August 2014 
Topic and relevant lecture week: Week 3 – Compositional Interpretation – Moving Image  

IMAGE 1 – Maleficent (film) 

Click on image to enlarge

Click on image to enlarge

Artist (Director) : Robert Stromberg 
Title : Disney’s Maleficent – Official Trailer 3  
Year of creation : 2014
Collection/ Source : Online, Youtube 
Technique & Material : Movie 
Genre/ Style :  Fantasy 
Image URL : http://www.youtube.com/watch?v=w-XO4XiRop0

Maleficent is a 2014 movie, this scene is from a official YouTube trailer of Maleficent. This movie talks about fairy tales, family love, relationship, love, hate, revenge and adventure. It covers a wide range of themes, but with good directing, filming and editing skills it can bring the movie together in one. 

The snapshot captured is a scene of the main character – Maleficent showing the audience the power and strength of her wings. She flies around the magical land, between the mountains, rocks and above the water. The scene happened very quickly to show the power and the speed of her flying. This scene displays fast camera movement, quick switch between shots and angles. The camera always follows the character and the viewers view it as a third person. The camera first position the viewers to be ahead of the character but the character surpasses the camera very quickly and the camera follows her flying behind her. 

The screen ratio follows the traditional cinema scope, 2.35: 1, this camera ratio provides a very long width which will benefit while shooting a landscape. Particularly in this scene, the director tries to show as much as the landscape as possible to tell the viewers about the environment better. When doing a long distance shoot, this ratio could show the distance and depth better than a narrower screen. A wider screen also allows the viewers to feel involved into the scene as if they were also part of it. In this scene with a long distance shoot and wide screen ratio, Maleficent could really display her character fully, how she very comfortable with the place and how much freedom she enjoys. 

The 2.45:1 ratio captures a lot of details in the shot, usually the background is defocused so the viewers are not distracted by the background. However, to emphasis the speed of the camera the director chose to defocus the foreground instead and giving a clear vision for the viewer to see the background. This will lead the viewers eyes into the far background as if they are flying with the character. 

Colour theme in this scene are blue, green, brown, representing the natural landscape. Colours are slightly saturated giving a bright but comfortable environment. Strong lighting from the sky and background was used to cast shadows in the mountain and foreground to also provide a mysterious feeling to the magical land of Maleficent’s.  

Watching this scene makes the viewers exciting with the speed and camera switch, it allows them to imagine themselves also flying with Maleficent.

 

IMAGE 2 – The Stolen Years 

Click on image to enlarge

Click on image to enlarge

Artist (Director) : Wong Chun-chun  
Title : The Stolen Years 
Year of creation : 2013 
Collection/ Source : DVD
Technique & Material : Movie 
Genre/ Style : Romance

The Stolen Years is a Chinese movie directed Wong Chun-chun. This selected scene is about the man in black struggling to make a very tough decision. His wife is in hospital paralysed due to a car accident and he is to make the decision whether to let her pass away peacefully or keep her alive with medical support and machines to maintain her life. 

The story had an open ending but this scene near the end is full of emotions. The main character asked his friend to help him out has he did not know what to do. The scene was shot next to the windmills, windmills represents hope. The scene started off with a long shot of the windmills then moved on to a longer shooting his back with the background. The characters back was facing the camera making the viewers feel disconnected from him and don’t know what he is thinking about. By him facing the camera with his back, he is seeing the same things as the viewers are. Allowing the viewers to feel slightly connected to the character like they were with him to make this tough decision. 

The camera then moves on to a shorter distance closer to the character, as if the viewers are getting close to him. The character is looking up to the windmill, representing he is still looking for hope in this despair situation. By positioning his friend a certain distance away from him shows that even though someone is with him, he is still alone to make this tough decision. 

The camera was shot as the same level as the characters for the whole time allowing the viewers to connect and ‘be on the same boat’ as the character. This scene successfully make the viewers to have a emotional connection with the character but have no logical connection as to what he is thinking because he back was always facing the camera.  

As the scene progress, the camera gets closer to the two characters, the shot of him and his friend shows the friendship between them; however, as mentioned above, he is still alone making the decision. With his painful facial expression, he is still very upset and lost but might have made a final decision for his wife. 

Like Maleficent, The Stolen Years is also a movie and has used the 2.35:1 ratio to shoot the movie. 

This camera ratio emphasises the feelings emptiness and sadness of the character. With the wide screen and long shot, the character only take up a bit of the screen leaving a lot of space around. Even when the camera zooms into the face, there is also space on the right side as the character looks outside the screen. 

The colour of the scene is mainly cool colours matching the emotions. Colours like black, grey, white, light blue were used to represent the coldness and emptiness. In terms of lighting, the weather in the scene is a gloomy day with lots of cloud. The sun shines through clouds leaving not much brightness hitting the ground. Through the clouds, it filters the light into a cool colour light. 

Viewing this scene makes the viewers depress because of the emotional connection with the character. The viewers could feel like they have the make the tough decision with the character. 

Week 2 – Graphic Image Analysis

Student name : ChungYan (Charlene) Chan
Date of post: 6th August 2014 
Topic and relevant lecture week: Week 2 – Compositional Interpretation – Graphic Image Analysis

IMAGE 1 – The Last Supper 

Click on image to enlarge

Click on image to enlarge

Artist : Leonardo da Vinci 
Title : The Last Supper 
Year of creation : 1494 – 1498
Dimensions : 460 cm x 880 cm 
Collection/ Source : Santa Maria delle Grazie, Milan 
Technique & Material : Mural painting 
Genre : Artwork 
Style : Tempera on gesso,  pitch and mastic 
Image URLhttp://www.haltadefinizione.com/ 

 The Last Supper is one of the most famous artwork from Leonardo da Vinci. It is a mural painting located at Santa Maria delle Grazie, Milan. This painting is very famous because of its composition. 

The Last Supper was painted based on a scene of a Bible story of Jesus Christ having the last supper with the twelve disciples the night before His crucifixion. The painting is landscape orientated, with Jesus in the centre and six disciples on the either side of Him. They were all aligned sitting at a long dining table facing the viewers. The twelve disciples are divided into four groups of groups of three, they all seem to be talking about different things and looking at different directions. Windows are placed in the background showing the landscape outside the room. 

Due to the history of the painting and it was not very well preserved, some parts of the painting has fallen off and colours have slightly faded. However, based on the current image of the painting, Da Vinci used mostly brown, beige, white colours to paint the background and table. Red, green, blue were used for the colours of their shirts but the image has very low saturation resulting very little contrast between the colours. In comparison to the indoor environment, the window in the background brings light in to the room and bringing higher colour value in the background. 

The artist used a subtle spotlight and a backlight to bring lighting to the composition. The spotlight hits the centre of the image, which was where Jesus Christ was place. Though the spotlight was on Jesus, Da Vinci did not make it a very harsh, sharp spotlight; instead, it is a soft, light subtle light source. Backlight was shown through the windows in the background. The backlight enhances the overall brightness of the composition and also balances the darker tone at the back of the room. Without the backlight balancing, the painting would be very dark and dull.

In terms of compositional, this painting was analysed by a lot of people because of its perfection of one point perspective, as seen in the third picture. By extending the perspective lines, they all come together and hit the centre of the image- Jesus’s head which is also the vanishing point. Through the use of rule-of-thirds and one point perspective, the lines and objects leaning inwards bringing our eyes on Jesus. 

The painting shows symmetry and patterns through the rectangular shapes on the side of the wall and the windows in the background. The focus of the painting is from the centre to the bottom. The top of the painting is very empty with only the ceiling, this balances the bottom part which is very busy with twelve people sitting at a table full of food. The window in the background doesn’t only show the beautiful landscape outside the room but also displays a sense of depth and the level of grounds in the painting. From the dining table in the foreground and all the way to the mountain miles away. 

The twelve disciples and Jesus are all looking in different directions within the frame of the picture. Without the eye contact with the viewers, the viewers will feel like they are viewing this scene as a third person watching this story happening. The complicated directions of eyes also brings a mysterious feeling to the viewer, making us wonder what is going on and they are thinking about.  

The overall painting composition delivers a depressing atmosphere. The painting represents a dining scene; however, we don’t see what we expect to see from a dining scene. Not one person was eating and nobody was happy and smiling.  Jesus was placed right in the centre with empty space surrounding him isolating him from the twelve disciples and the twelve disciples forming smaller groups on the side. This painting presents a saddening atmosphere and a sense of betrayal. 

IMAGE 2 – WWF: Shark 

Click to enlarge image

Click on image to enlarge

Artist : Advertising Agency- DDB& Co., Istanbul, Turkey ; Creative Director – Karpat Polat; Art Director- Ali Bati 

Title : WWF: Shark – Exploiting the ecosystem also threatens human lives. For a living planet. 
Year of creation : unknown
Dimensions : 1400 x 989 
Collection/ Source : WWF – World Wide Fund for Nature
Technique & Material : Computer Graphics 
Genre : Advertisement poster 
Style : Modern 
Image URL : http://adsoftheworld.com/media/print/wwf_shark_0

This image is a poster published by the WWF (World Wide Fund for Nature). The aim of the picture is to raise awareness from us to do something and stop exploiting the ecosystem. The designer took a different approach to convey the message to the viewers, they tell the story backwards by showing the result if we continue to exploit the ecosystem. The designer took this approach in order to tell people to stop now avoiding the same result. 

In this composition, we can see the poster is divided into equal half. The poster was originally in a landscape orientation, after the division it has became landscape on both sides. As mentioned above, this poster is showing a before and after of us destroying the ecosystem. According to the way our eyes read/ look, we always read from the left side first and on to the right side as mentioned in the book -Visual metrologies : an introduction to the interpretation of visual materials. This reasons the placement of the before and after image on the page, because we read from the left the ‘before’ is located on the left, hence, ‘after’ on the right side. ‘Before’ showing a shark fin above the water with a caption “horrifying”; ‘after’ without the shark in the water saying “more horrifying’. 

Blue is the dominant colour of the image. It is saturated with the rich low value blue ocean and less saturated and with a higher value blue as it approaches the top. The image uses a natural, soft, calming lighting from the top, hitting the surface of the water. Backlight was also used to lighten the background (sky). To contrast and stand out the text on the image, white (high value) was used on the saturated low value blue.

The horizon in the image is not very obvious, the sky and the water also blended together. This effect let us lose focus to the water and background, instead put our eyes onto the shark fin. Perspectives are also not visible through this image. Shark fin is placed in the centre of the section allowing our eyes to put the focus on it first then as our eyes move to the right hand side we see the similarities between the two pictures and automatically compare them. 

By using shark as the representing animal also sends out a danger and warning message to the viewers as sharks represents danger and violence. 

The calming effect from the lighting and use of colour contrasts with the message of the poster, leaving a very deep impression for the viewers. This image leaves a bit of fear and reflection to the viewers, fear of the ecosystem collapsing because of us and reflecting on our actions from now on.  

Compare and Contrast 

The two images above are from very different background, eras, technique, method, genre and purpose. It is hard to compare and contrast them. The first image – The Last Supper, used a lot of elements in the image to convey a deep meaning and storyline behind it, the composition is generally very busy with a lot of contents in it; whereas, the second image by WWF, displays minimal but as almost as much as The Last Supper. The painting is narrating the story only involving viewers to look, where the poster is trying to convey and message which involved thinking and reflecting for the viewers. 

 

Rose, G. (2001). Visual metrologies : an introduction to the interpretation of visual materials [ProQuest]. Retrieved from site.ebrary.com/lib/qut/reader.action?docID=10080966